We’re thrilled to announce that Ayolab is now available on AWS Marketplace, simplifying your access to our solution.

Ayolab has been shortlisted in the Analytics & BI category of the E-Commerce Germany Awards 2026, a leading e-commerce competition in Germany that brings together public online voting and assessment by a jury of industry specialists.

Having your products on the Amazon platform can make a world of difference to your brand’s revenues, profitability and visibility. The most important challenge to be aware of, and address, is the Amazon Buy Box, as the Buy Box is where the majority of sales take place.

This article aims to create an understanding of how the Amazon Flywheel framework affects brands, and what can be done to mitigate that effect.

We’ll dive deeper into where Amazon’s marketplace fits into its entire business model and a breakdown of the Amazon Flywheel effect. Along with why, no matter which business model or Amazon e-commerce optimization strategy sellers and brands use, Amazon always wins.

“Teaming up with Ayolab from the start has enabled us to have a solution that perfectly matches our needs”, said Sanda Mosanu, Director for Open Digital Innovation at Groupe L’Oréal.