The Amazon Buy Box is the box (usually on the right side of the product detail page) where the “Add to Cart” and “Buy Now” buttons are located.

It is the most prominent way for customers to purchase a product on Amazon. Up to 95% of Amazon sales go through the Buy Box.

The Buy Now and Add to Cart buttons are the most prominent on the page

How it impacts your sales

There can be multiple sellers for the same product on Amazon. All these sellers, including you, are all competing to win the Buy Box. If you don’t win it, you get relegated to the “Other Sellers on Amazon” section which is a lot less visible.

Winning the Buy Box is thus crucial for your brand’s success.

How to win the Buy Box

There are multiple factors that influence the buy box. We wrote a detailed guide about winning the amazon buy box.

To summarize, Ayolab provides you with tools to analyze how often you lose the buy box, to whom and why, so you can take actions to improve your chances of winning it and not waste advertising budget promoting products sold by other sellers.